by Marina Kay, for Day Spa Magazine
Sip, Sip, Hooray! by Day Spa Magazine
Enhance the client experience and your earnings with beauty- and wellness-boosting spa beverages.
Spa and Wellness Teas
Tea is the most widely consumed beverage in the world after water—and, given the health benefits that many varieties boast, it certainly qualifies as a functional offering that spa-goers tend to appreciate. Of course, custom blends, unique flavors and goal oriented options (think: detox and weight-loss teas) only serve to increase the appeal.
How much do spas stand to earn from these beverage offerings? As Maguire notes, the return on investment (ROI) is twofold: “Spas can attain a high ROI when they sell tea and tea accessories, but it also works as a complimentary service feature that leads to non-accounting ROI, such as customer retention and attracting new clients.”
Complimentary tea can cost a spa anywhere from $0.15 to $0.50 per client, depending upon the kind of tea and how it’s served—but, again, that can lead to customer satisfaction and retail sales with impressive returns, according to Maria Uspenski, founder and CEO of The Tea Spot, which produces whole-leaf teas available for private label. “When a spa successfully sells tea as part of a lifestyle that promotes health and beauty, it gains an additional channel of revenue with good profit margins,” she says, regarding wholesale spa tea offerings.